A brand consists of what people think of when they hear a company name such as a phrase, logo, design or product feature. The worldwide company McDonald’s has many recognizable brand components: golden arches, the “I’m lovin’ it” jingle, the red and yellow color combination, the Big Mac and happy meal. McDonald’s has the power to control these brand associations by continuing to build their brand. How Do You Build a Brand? Branding begins with …
Looking Back on 2019: Projects and Clients That Inspired Us
With 2020 almost here, staff members at Communication Solutions Group reflected on the projects and clients that inspired them. Leza Raffel “The highlight ‘project’ of my year was mentoring my 100th intern by teaching her what the PR profession is all about and what it takes to succeed in it. With 28 years at the helm of Communication Solutions Group, the people aspect of this business continues to be my favorite – the clients, the Communication …
Q&A: A Journalist’s Transition to Public Relations
Even though Communication Solutions Group is a PR and marketing firm, most of its employees started out in the journalism field and transitioned to PR in their role at Communication Solutions. We asked PR Associate Kellie Dietrich to spill the details of her evolution from journalist to publicist. Why did you decide to transition from journalism to PR? Kellie Dietrich: I decided to transition into PR because the newspaper industry was struggling. Prior to joining …
Social Media Do’s and Don’ts
By Kellie Dietrich If you’re confused about how to maximize your company’s social media accounts, Communication Solutions Group is here to help! Follow these tips to help you get started, balance professionalism and fun, utilize content and interact with followers. DO generate a social media plan that makes sense for you. Start with your business’ objectives for using social media and what you hope to accomplish. Do you want to increase brand visibility, gain members …
Lessons Learned from My First Trade Show
By Kellie Dietrich I exhibited for The Communication Solutions Group at my first trade show, the PASA-PSBA School Leadership Conference, attended by superintendents and school board members. This multi-day conference is a joint effort between PASA (Pennsylvania Association of School Administrators and PSBA (Pennsylvania School Board Association), held at the Hershey Lodge and Convention Center. Here are some key takeaways as an exhibitor: Give Attendees Your Full Attention The first thing Leza Raffel, president of …
Local Publicist Presented on Recapturing Charter School Students
This article was published in the Abington Patch on October 21, 2019. Local public relations professional Leza Raffel shared her insight on how to recapture charter school students at the PASA-PSBA School Leadership Conference. The multi-day conference is a joint effort between PASA (Pennsylvania Association of School Administrators) and PSBA (Pennsylvania School Board Association) held Oct. 16-18 at the Hershey Lodge and Convention Center in Hershey, Pa. Raffel presented “Yes, You Can Recapture Charter School …