By Leo Nye, Writing Intern Working in-person at an office with others is normally nothing special, but I feel very grateful for my internship this summer with The Communication Solutions Group amidst a global pandemic that left most of my friends stuck at home. I utilized my skills as a writer and my creativity to conduct interviews, come up with unique branding ideas and design marketing materials. I compiled photos, proofread documents and sat in …
How to Recruit Volunteers While Reopening from Lockdown: Strategies that are Working Now
By Kellie Dietrich, Public Relations Specialist This article was published online in Firefighter Nation on August 25, 2020. Stay-at-home mandates across the country provided volunteer fire companies with the challenge of how to keep recruiting the next wave of volunteers. To overcome this hurdle, fire companies had to change their approach, and now, as fire companies begin to reopen and resume training, they have to alter their approach once again. Communication Solutions Group is a …
The Public Spirit: Communication Solutions Group’s Kellie Dietrich named as secretary of Local Toastmasters International Club
This article was published in the Public Spirit on July 13, 2020. The Communication Solutions Group, a firm specializing in public relations and marketing in Jenkintown, is pleased to announce that Public Relations Specialist Kellie Dietrich has been appointed to the role of secretary at the Professionally Speaking Club of Toastmasters International. At 24, this new board appointment makes Dietrich the club’s youngest executive committee member for the 2020-2021 term. Dietrich has an extensive writing …
Testimonials Provide Credibility and Impact to Advertisements
In a marketplace saturated with advertising of all kinds, word of mouth – information passed from person to person – remains one of the most precise, personal and powerful forms of advertising. When you have satisfied customers, they often recommend your product or services to others; however, word of mouth alone won’t help your business grow overnight. So how can you harness the power of satisfied customers and use it to your best advantage? Consider …
Planning for Life after Lock-Down: Communication Solutions Helps Fire Companies Recruit Volunteer Firefighters during COVID-19 Crisis
By Kellie Dietrich, Public Relations Specialist Due to stay-at-home mandates across Pennsylvania and New Jersey, volunteer fire companies are facing the challenge of recruiting the next wave of firefighters without the ability to bring them in to meet face-to-face or to show them around the fire company, a tour that often hooks a new recruit if done right. Communication Solutions Group, a full-service Jenkintown, Pennsylvania-based marketing firm that runs recruitment campaigns for fire departments was in …
Q&A: Communicating with Customers During COVID-19
The coronavirus or COVID-19 pandemic is changing every day, and chances are, your organization is changing to. You likely have some questions, and we have answers. How do I communicate bad news? First, it’s always important to tell the truth and be honest with your customers. To keep them from panicking, it’s important to be reassuring and state what is being done as a response to the situation, such as following medical guidelines and quarantine …
Building an Effective Brand to Help Your Organization Prosper
A brand consists of what people think of when they hear a company name such as a phrase, logo, design or product feature. The worldwide company McDonald’s has many recognizable brand components: golden arches, the “I’m lovin’ it” jingle, the red and yellow color combination, the Big Mac and happy meal. McDonald’s has the power to control these brand associations by continuing to build their brand. How Do You Build a Brand? Branding begins with …
Looking Back on 2019: Projects and Clients That Inspired Us
With 2020 almost here, staff members at Communication Solutions Group reflected on the projects and clients that inspired them. Leza Raffel “The highlight ‘project’ of my year was mentoring my 100th intern by teaching her what the PR profession is all about and what it takes to succeed in it. With 28 years at the helm of Communication Solutions Group, the people aspect of this business continues to be my favorite – the clients, the Communication …
Q&A: A Journalist’s Transition to Public Relations
Even though Communication Solutions Group is a PR and marketing firm, most of its employees started out in the journalism field and transitioned to PR in their role at Communication Solutions. We asked PR Associate Kellie Dietrich to spill the details of her evolution from journalist to publicist. Why did you decide to transition from journalism to PR? Kellie Dietrich: I decided to transition into PR because the newspaper industry was struggling. Prior to joining …
Social Media Do’s and Don’ts
By Kellie Dietrich If you’re confused about how to maximize your company’s social media accounts, Communication Solutions Group is here to help! Follow these tips to help you get started, balance professionalism and fun, utilize content and interact with followers. DO generate a social media plan that makes sense for you. Start with your business’ objectives for using social media and what you hope to accomplish. Do you want to increase brand visibility, gain members …