By Kellie Dietrich, Public Relations & Marketing Specialist This article was published in the November/December 2021 issue of SHALE Oil and Business Magazine. Is your energy company doing all it can to maximize goodwill within your local community? A growing number of energy companies recognize the importance of being connected with initiatives that demonstrate their commitment to Corporate Social Responsibility (CSR). According to Harvard Business School, CSR is defined as “the idea that a business …
How to Recruit Volunteers While Reopening from Lockdown: Strategies that are Working Now
By Kellie Dietrich, Public Relations Specialist This article was published online in Firefighter Nation on August 25, 2020. Stay-at-home mandates across the country provided volunteer fire companies with the challenge of how to keep recruiting the next wave of volunteers. To overcome this hurdle, fire companies had to change their approach, and now, as fire companies begin to reopen and resume training, they have to alter their approach once again. Communication Solutions Group is a …
Planning for Life after Lock-Down: Communication Solutions Helps Fire Companies Recruit Volunteer Firefighters during COVID-19 Crisis
By Kellie Dietrich, Public Relations Specialist Due to stay-at-home mandates across Pennsylvania and New Jersey, volunteer fire companies are facing the challenge of recruiting the next wave of firefighters without the ability to bring them in to meet face-to-face or to show them around the fire company, a tour that often hooks a new recruit if done right. Communication Solutions Group, a full-service Jenkintown, Pennsylvania-based marketing firm that runs recruitment campaigns for fire departments was in …