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Is Your Marketing Research Program Telling Lies?

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Is Your Marketing Research Program Telling Lies? Get the Feedback You Need Before Taking Action By Leza Raffel How do you assess your company‚Äôs effectiveness or determine what’s working and what’s not when it comes to client service, sales or marketing? The answer seems easy: You ask. But how do you ask? What are the right questions? Will the answers enable you to extract important information and make substantive changes or simply confirm errant assumptions? …