By Jonathon Deddy Penn State Abington, Class of 2021 It often seems like yesterday that I was a fresh-faced 18 year old at new student orientation at Penn State Abington. One part I vividly remember being said by an administrator was to, “take a good look around you and remember this day. In four years’ time, you will all be graduates!” Interning is a rite of passage for most recent college graduates, or those on …
Communication Solutions Group Welcomes Aryn Coblentz to Team
The Communications Solutions Group is pleased to welcome Aryn Coblentz to our full-service marketing firm as a Public Relations Associate. With experience in both consulting and internal communication, Aryn brings a unique array of skills to every project she tackles. Aryn previously worked at High Lantern Group, a consulting firm dedicated to furthering strategy and development for emerging health trends. She contributed to a wide range of projects and has applied that experience to the …
There’s a Story in Every Volunteer
My grandfather in a Lewis Township fire truck. By Emily White, Public Relations Associate My grandfather’s birthday was last month—Sunday, Oct. 25. He would have turned 84 years old. He died in March after a prolonged battle with several ailments. It broke us to see him go, but even more heartbreaking were the months before, where we saw his ability to do the things he loved dwindle. I know that tortured him, too. My grandfather …
Communication Solutions Group Adds Two New Employees to the Team
The Communication Solutions Group welcomes Linda Plessett to the team as Office Manager and Emily White as Public Relations Associate. Linda is replacing the current Manager of Special Projects, Nicole Modrell, who is retiring at the end of September and has been training Linda since late August. “As we approach our 30th year in businesses, it is exciting to welcome in talented new additions to our team with innovative ideas and diverse experiences,” said President Leza …
Learning from the Pros during COVID-19: Summer 2020 Reflection
By Leo Nye, Writing Intern Working in-person at an office with others is normally nothing special, but I feel very grateful for my internship this summer with The Communication Solutions Group amidst a global pandemic that left most of my friends stuck at home. I utilized my skills as a writer and my creativity to conduct interviews, come up with unique branding ideas and design marketing materials. I compiled photos, proofread documents and sat in …
Testimonials Provide Credibility and Impact to Advertisements
In a marketplace saturated with advertising of all kinds, word of mouth – information passed from person to person – remains one of the most precise, personal and powerful forms of advertising. When you have satisfied customers, they often recommend your product or services to others; however, word of mouth alone won’t help your business grow overnight. So how can you harness the power of satisfied customers and use it to your best advantage? Consider …
Q&A: Communicating with Customers During COVID-19
The coronavirus or COVID-19 pandemic is changing every day, and chances are, your organization is changing to. You likely have some questions, and we have answers. How do I communicate bad news? First, it’s always important to tell the truth and be honest with your customers. To keep them from panicking, it’s important to be reassuring and state what is being done as a response to the situation, such as following medical guidelines and quarantine …
Building an Effective Brand to Help Your Organization Prosper
A brand consists of what people think of when they hear a company name such as a phrase, logo, design or product feature. The worldwide company McDonald’s has many recognizable brand components: golden arches, the “I’m lovin’ it” jingle, the red and yellow color combination, the Big Mac and happy meal. McDonald’s has the power to control these brand associations by continuing to build their brand. How Do You Build a Brand? Branding begins with …
Looking Back on 2019: Projects and Clients That Inspired Us
With 2020 almost here, staff members at Communication Solutions Group reflected on the projects and clients that inspired them. Leza Raffel “The highlight ‘project’ of my year was mentoring my 100th intern by teaching her what the PR profession is all about and what it takes to succeed in it. With 28 years at the helm of Communication Solutions Group, the people aspect of this business continues to be my favorite – the clients, the Communication …
Q&A: A Journalist’s Transition to Public Relations
Even though Communication Solutions Group is a PR and marketing firm, most of its employees started out in the journalism field and transitioned to PR in their role at Communication Solutions. We asked PR Associate Kellie Dietrich to spill the details of her evolution from journalist to publicist. Why did you decide to transition from journalism to PR? Kellie Dietrich: I decided to transition into PR because the newspaper industry was struggling. Prior to joining …