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Before the campaign, Ringing Hill’s goal was to obtain five new members over a four year period for a total of 20 volunteers. The target audience was anyone in Ringing Hill’s boundary in Lower Pottsgrove Township, PA, between the ages of 16-45 who would be interested in becoming a volunteer firefighter, junior firefighter, fire police or auxiliary member.
The recruitment campaign contained the following components to garner inquiries:
- Visioning session to guide brand creation
- Photoshoot of volunteers to be used throughout the campaign
- Website development and content updates
- Design and printing of recruitment materials
- Targeted face-to-face recruitment
- Social media management
- Targeted digital ads
- Publicity
RESULTS:
Before the campaign, Ringing Hill had 29 members with a goal to obtain five new members over a four year period for a total of 20 volunteers. In the first nine months of the campaign, Ringing Hill exceeded its goal by receiving 44 inquiries and 26 new members.
“During the first fiscal year of our S.A.F.E.R. grant, Communication Solutions Group’s hard work afforded us the opportunity to have 49 new inquiries for membership with 27 of them joining the ranks of our company. Without their guidance, we would not have been able to gain the quality and quantity of new members that we have. The team at Communication Solutions developed and implemented a well-rounded recruitment program that reached out to our community, in the age ranges of 16-45 years old, who are interested in the many aspects of volunteerism that our company has to offer. We look forward to working with Communication Solutions in the remaining years of our grant to strengthen our volunteer base.”– Derek Dry, Recruitment and Retention Committee Chair, Ringing Hill