State mandates, reduced state revenue, and a fluctuating
economy have all forced budget cutbacks for the 2002-2003 school year,
and many school districts around Pennsylvania are dealing with difficult
financial decisions. Often the first thing to go when districts face a
budget reduction is communication or public information staff. If your
school district has to confront
these same challenges, there may be alternatives even if staffing in these
areas is condensed.
The Communication Solutions Group, a full-service
public relations firm, has helped
school districts across the state deal with these same issues and turned
potential disastrous situations into positive experiences for administrators,
teachers, parents, and students alike. Many school districts have learned
the value of “outsourcing”
communication functions compared to the costs of a full-time employee
swamped with these tasks.
Working together, Communication Solutions’
team of writers, graphic
designers, and former reporters
can create a communications plan unique to each district’s needs.
With the ability to fulfill a variety of communications roles, school
districts can enjoy the flexibility of the Communication Solutions
Group on a per-project or retainer basis.
With eleven years of Pennsylvania school district
P.R. experience, the public relations specialists at Communications Solutions
have become experts in the field and are adept at many services
- Media Relations — Effective communication
with media outlets is a necessity that is often misused or overlooked.
Knowing that communication with
the public is critical, the specialists at Communication Solutions
work closely with members of the media
to ensure accurate and timely dissemination of information.
- Strike Situation Public Relations —
While resolving the conflict
is the main goal of the administrators and school board, the focus for
the Communication Solutions Group is coordinating an organized, accurate
message to ensure a balanced representation of the facts to the public
via press releases, ads
- Newsletters — Whether focusing
on internal or external audiences,
the public relations firm follows the activities of the district and
can tailor publications to
the unique needs of each audience. Graphic
designers and knowledgeable writers
work closely to create an aesthetically pleasing and informative newsletter
highlighting the achievements of a district’s students and staff.
- Public Opinion Research — Realizing
the public’s ideas and sentiments about a school district and
issues in the community make public
opinion research a powerful tool. Communication Solutions has experience
and utilizing the results to create a valuable summary and recommended
course of action.
- Crisis Communications — When the
unfortunate occurrence of a tragedy or crisis
takes place, Communication Solutions coordinates press conferences and
release statements conveying necessary announcements about the situation.
Crisis communication specialists can also work with the administration
to create a plan before emergencies happen.
- Image Advertising — Communication
Solutions can work to promote the positive features of a school district
through newspaper, magazine, and cable
television advertisements. A positive
image attracts newcomers to the area and makes long time constituents
take pride in their local district.